It’s no secret that Millennials are the fastest growing travel demographic, and this holds true within the orthodox, kosher-adhering Millennials seeking likewise luxurious experiences. Be it their instagramming peers posting ultra-luxurious-envy-worthy experiences, orthodox millennials want in. The latest trend amongst the Passover Program industry indicates a growing market towards young families, take a look around the ballroom this year in 2020 and take note of how many party of 4’s there are. While a handful of companies cater to this market-there isn’t a plethora of options in terms of entire resorts (restaurants, bars, beaches and pools) transforming into an all-you-can eat- with strict Kashrut standards- available in exotic locations. Sure, there’s the kosher restaurant in Mexico, local Chabads, a seasonal Salt Lake City kosher restaurant, the cruise option, and some mom and pop shops of bringing kosher to your destination, but there’s just something about stopping in a hotel restaurant for breakfast, lounging on the beach with the BBQ going, and 24 hour open bars that allow the kosher traveler to vacation near the equator sans tuna for lunch.
While Gen X’s were used to shlepping their meat and utensils and buying local groceries, packaged salami isn’t cutting it for these hard working young families that see the value in not having to cook in advance or prepare their food while on vacation.
Pesach Programs 20 years ago were for the uber wealthy; typically the grandparents graciously footing the bill for their extended families to all go away together. However, nowadays, with dual incomes necessary to cover tuition, or by choice, as well as the common lifestyle choice to spend money on experiences, it’s not uncommon to dream about unwinding in a far out place, frolicking on the beach watching your children gobble up the excessive frozen yogurt and snack options. Passover Programs have created the perfect space for hard working families to spend quality time with their kids at an affordable price. And by affordable, I really mean reasonable. While the cost is astronomically greater than non-kosher all inclusive vacation packages, Pesach Program operators are seeing a significant increase of clientele in their mid 30s reserving one room. It’s doable for a family that can still fit in one room, with the best bang for your buck being outside of the USA. European programs are a fraction of the price of American Pesach Programs, albeit less amenities. If you are more of a tropical beach lover, the cheaper labor in Mexico, the Dominican, Jamaica etc. makes it possible for this clientele. In 2017 and 2018, a typical rate for one room would cost you between $9-$11k, and thankfully does not tack on the mandatory 25% tax and tip. The Pesach Program industry has opened up the opportunity to experience a 10 day all-inclusive family getaway, in 120 places around the globe, as the ultimate luxurious vacation that happens to fall out on Passover.
For more information visit www.passoverlistings.com.